Amy E Hawthorne

In addition to Talent Booking, Event Management and Nightclub Operations, I have extensive experience in technology, including Email Marketing and Social Media.

Talent and Venue Operations

New York Comedy Club

2015 - 2022

Talent Booker
Work with ownership and General Manager to ensure optimal experience and presentation of our brand to customers, staff and talent. Over the past 7 years, I have worn many hats to help grow the brand from a single venue serving 600-800 customers per week to a chain of multiple venues across three states serving 2000 guest per week in Manhattan alone; a digital platform used by over a dozen venues for their marketing, ticket sales, guest and talent management; a record label; and tour and digital marketing management for multiple comedians.

  • Manage all show and event calendars

  • Manage all comedian booking for House shows

  • Manage relationship with headliners, produced shows and special events including ensuring all logistics, payout information and special requests are properly communicated properly

  • Manage audition process, including logging and organizing requests, scheduling audition spots, and providing feedback

  • Onboard all newly passed comedians, including coordinating tax and pay info, understanding the avails process, and providing contact information to showroom managers

Director of Operations

Work with ownership and General Manager to ensure optimal experience and presentation of our brand to customers, staff and talent.

  • Manage customer service team, including creating and implementing policy & procedure, training and issue escalation

  • Manage customer experience & customer service needs through channels including website, phone, email marketing (MailChimp), Yelp, social media and in person

  • Manage primary and third-party ticket sale procedures and reporting

  • Coordinate film & television recordings, album recordings, festival shows and other special events

The Standing Room

2015

Marketing Manager

  • Presenting and promoting the club and its brand to all constituencies, including performers, current and prospective audience members, the local community, and press organizations.

  • Maintain digital presence, including social media, newsletter, ticketing, and event platforms

  • Work with local and market-related press outlets on editorial and advertising content

  • Work with local organizations and businesses on partnership opportunities, including sponsorships, cross-promotions and live events

The Comedy Store

2012

Marketing Manager

Enhance and promote the Comedy Store brand via social media. Additionally, act as the main interface between internal management & talent, and outside promoters.

Email Marketing and Social Media

ComedyGroupie.com

Producing and scheduling all content for comedy career development.

Includes a weekly email newsletter, Instagram, TikTok and YouTube

Skills: MailChimp, Squarespace, Google Analytics, Buffer, Asana, image and video editors

New York Comedy Club

2015-2017

Marketing Manager

  • Manage website content

  • Create and manage all posts and content for club on Twitter, Facebook and Instagram.

  • Find and interact with relevant content, respond to comments and followers.

  • Grew Twitter following to over 10k

  • Established Instagram account and grew followers to over 8k

  • Create image, text and video-based posts

  • Active listening, re-use of user generated and comedian generated content, and evolution of post format and content to keep in line with current trends

  • Manage email marketing, including scheduling, A/B testing, segmentation, content and analytics using MailChimp

  • Design, edit and maintain transactional emails and customer journeys

  • Coordinate and analyze data from website, ticket sales, POS, email marketing, social media, customer reviews and other forms of feedback to inform programming and marketing decisions

  • Manage business listing on Google and Yelp

Skills: MailChimp, Constant Contact, Google Analytics, StandUpTix, WordPress, Google Business, Yelp for Business, HTML, CSS

MTI Film

2009-2015

Marketing Manager

Maintain the MTI Film brand and message across all communications channels.

  • Installed, configured and administered Nutshell CRM system and integrations

  • Manage email campaigns for segments including existing customers, prospects, beta testers and resellers, including content and scheduling

  • Create and distribute physical and electronic collateral

  • Maintain website & social media presence

Skills: MailChimp, Squarespace, Nutshell CRM, LinkedIn, HTML, CSS