The Facebook algorithm is like the Colonel's Secret Recipe, closely guarded, but we all kinda know what’s in there.
DON'T LISTEN TO MOST SOCIAL MEDIA ADVICE
This is the most important lesson in the entire course. If you forget or disagree with everything else, listen to this!
There’s no right way to do social media, that’s one of the beauties of it. But there are a LOT of wrong ways to do it and you're probably doing it wrong.