There’s no right way to do social media, that’s one of the beauties of it. But there are a LOT of wrong ways to do it and you're probably doing it wrong. But until you get to the point where you have People, it’s not a great investment to hire a “Social Media Expert” to do it for you. So, read on and become your own social media expert!
Why do I need social media?
Social media is one of the easiest and cheapest ways to both promote your shows & projects and engage with fans so that they want to come to those shows. It’s also a super fun waste of time.
Give To Get Mentality
If you’re only using Twitter and Facebook as a megaphone to blast out ME!ME!ME! info, people are going to tune you out very quickly. You should always be giving people more than you are asking for. And giving is easy - jokes, fun pics, links to articles that interest you, passing on info about other comedians’ projects, a simple @-reply to a fan. It’s not hard work, but it pays you back.
What networks/platforms should I be on?
I’ll be going into each of these in more detail, but here’s an overview:
- Facebook - Even if you’re so over it, it’s the easiest way to spread the word and engage people
- Twitter - Duh.
- Podcast - I’m lumping podcasts in here. You should have one.
- Instagram - Of course.
- Tumblr - a great platform for blogging and interacting with people and being a weirdo. You can also use it to create a completely free website for yourself with all the jazzy contact info and clips you should have but can’t afford to do on Wordpress or Squarespace just yet.
- Google+ - This one’s a maybe, but if you have a blog, write for any website or have a YouTube series, it’s a must
- Vine - Eh, it’s a crapshoot. If you’re naturally inclined toward the language of 6 second videos, definitely. If you’re not into it, don’t force it.
Choosing a Username
USE THE SAME USERNAME ACROSS EVERY PLATFORM - don’t make it hard for people who know you one place to find you in another!
Choose your own fucking name or something really close to it! Otherwise, have a very adorable and memorable handle. Again, don’t make it hard on people who want to find you.
It also helps when other people are tweeting you in a show lineup, you want people to know you’re on the show, not wonder, “Who’s this FuzzyBear123 guy?”
A few other tips:
- Don’t put “comic” “comedian” or “funny” in your username unless you have a common name or similar to someone more famous than you for something else. Like @ComicDaveSmith gets a pass and @IanEdwardsComic had to distinguish himself from all the guys named Ian Edwards who actually play or ref soccer instead of just podcasting about it
- If you’re going cutesy, keep it close to your actual name - @Brodyismefriend (Brody Stevens), @seanytime (Sean Donnelly) and @mccarthyredhead (Matt McCarthy) are all good examples.
1. Please stop auto-posting your Tweets to Facebook.
Its not only annoying to read a naked “@somebodyorother” in a Facebook post, but it makes you look lazy and will lower your post Likes and shares.
You should also be tailoring to each platform, anyway. Facebook gives you all kinds of space, write it out! Don’t just shove the same abbreviated 140 characters in there.
2. Please stop auto-posting your Facebook posts to Twitter.
The opposite problem, you end up with an ugly tweet that gets cut off with the … and forces people to choose whether to click through to read the whole thing… and they probably won’t.
3. Please DO link your Instagram through to everything else.
Everybody likes pretty pictures.
Okay, that's your intro. Next week, we'll talk Twitter and how you're making a really really common mistake that's stopping everyone from seeing your tweets!